Analyze trends to capture market share and optimize marketing investment to drive sales and profits
Collaborate closely with suppliers and trading partners to gain real-time visibility into business operations. Capture consumer and shopper insights to innovate brands and categories. Drive cost efficiencies and profitability across the value chain.
Our team has traditionally relied on Excel, or Microsoft Access for our more technical staff. Beyond that, we’ve had to rely on our centralized IT unit for more advanced data requests. But that was proving to be a lengthy and highly complicated process to get the information we needed.