Predictive Analytics. Artificial intelligence (AI). Machine learning. They’re trending for a reason. But to succeed, they require organizational and strategic infrastructure — a step that shouldn’t be glossed over.
You can build a business culture that lays the groundwork for predictive and prescriptive analytics to add value. This whitepaper provides a clear road map, including:
- Four principles to becoming an AI-driven organization, from processes and scalability to change management
- Three keys to putting predictive analytics to work for your organization
- How two organizations use AI to understand their investments and drive growth in sales and marketing