Think of data integration as a way of bringing all your fitness goals together. People track a myriad of metrics from weight to heart rate and even blood oxygen levels to determine their fitness, stay motivated, and improve their health.
Organizations should do the same, just with different metrics such as profit, employee engagement, or customer satisfaction. However, these data points are often locked up in siloes across the organization, making it hard to understand which organizational muscle needs extra work and why certain parts of the organizational body can’t seem to shred. This is where data integration comes in – allowing organizations to synchronize data from a variety of sources and provide users with the information they need to optimize their company’s “buffness”.
A strong data process turns data into insights that lead to better business decision making. Many CXOs globally recognize the value of insights-ready data and according to IDC, 87% of them said becoming a more intelligent enterprise is their priority over the next five years. This starts with data integration. To help you get going, download this 30-60-90-day data integration fitness plan with expertise from leading Chief Data O¬fficers (CDOs).